Joe Fresh Christmas Highlight

Iris Blu commissioned me again to follow their brand activation for Joe Fresh. This was during the holiday period and they created a selfie booth inside a truck! They drove around to different hotspots around Toronto where curious people lined up to see what was going on. Although it was quite chilly, I had a great time shooting with the Joe Fresh brand ambassadors and meeting all the different people around the city. Footage was shot with a Panasonic Lumix G7 and a GoPro Hero 4. Editing was done in Adobe Premiere.

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