Iris Blu commissioned me again to follow their brand activation for Joe Fresh. This was during the holiday period and they created a selfie booth inside a truck! They drove around to different hotspots around Toronto where curious people lined up to see what was going on. Although it was quite chilly, I had a great time shooting with the Joe Fresh brand ambassadors and meeting all the different people around the city.
Footage was shot with a Panasonic Lumix G7 and a GoPro Hero 4. Editing was done in Adobe Premiere.